Implications for strategy development D. Analysis of salesprofits, and market share 3.
Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate industry. Each year Marilyn has loaned the company money to keep it running.
Cowgirl Chocolates, primarily run by Marilyn, with help from family and art associates is branded based on the concept that chocolate lovers are fun and adventuress in spirit and whimsical.
Cowgirl chocolates caters to both Chocolate lovers and spicy food fans. Cowgirl chocolates are manufactured by Seattle Chocolates a private label company well know for working with a Frango chocolatier to create their chocolates.
After the final product is created incorporating a receipt of Cowgirl spices, Marilyn creatively packages the final product into custom tins, bags, buckets and boxes.
Despite having award winning packaging designs and a high quality chocolate, many consumers and retailers are reluctant to purchase or retail the product.
Both consumers and potential retailers have mentioned that the chocolates are too spicy. To help gain greater access which has yet materialized Marilyn created a non-spicy chocolate and calls it mild-mannered. Analyzing industry statistic helps to explain some this reservation.
According to Fiery Food Trends,"only percent of American consumers are currentlyCowgirl Chocolates come in mint, orange, lime-tequila, espresso, and milk chocolate. Although espresso is the hottest, all five flavors are hot. In order to appease people who prefer chocolate without spice, this year Marilyn has started making "mild-mannered" milk chocolate and dark chocolate truffles.
Rugrats was one of Nickelodeon's first and most popular original series, produced by Klasky-Csupo and debuting in Paraphrasing the description at pfmlures.com: Grown-ups act as if babies don't know anything. But the fearless, hairless Tommy Pickles and his baby brigade know what's really going on.
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