If you have similar brands, you should definitely be taking advantage of the long tail. Why have one top search result when you can have two or many more? Whenever these big brands start a new website the tech and news blogs share it with the world, and that means link acquisition.
Many companies are developing products in emerging countries like China and India and then distributing them globally. He is the Earl C.
Examples of Reverse Innovation: Tata Motors — Tata Nano While companies like Ford set up its global automobile platform Kfc case study India and catered to the niche premium segments in India, Tata introduced the Tata Nano for the price conscious consumer in India in Tata plans to launch Tata Nano in Europe and U.
Xerox — Innovation Managers Xerox has employed two researchers who will look for inventions and products from Indian start-ups that Xerox can use for North America. Nokia also incorporated new features in its devices meant for U. The product runs without a compressor on a battery and cooling chips.
The company wants to use a community-led distribution model as an alternative channel of distribution to push for product growth. Tata launched the water purifier — Tata Kfc case study targeting the rural market in India with the cheapest water purifier in the market.
The product does not require running water, power or boiling and uses paddy husk ash as a filter. It also uses silver nanotechnology. It can give purified water enough to provide a family of five drinking water for a year.
The company feels it will open a whole new market. Pepsico — Kurkure and Aliva Pepsi is planning to give developed markets particularly West Asia a taste of its salted snack Kurkure and also another snack Aliva.
The product enjoys huge success in India and has become a Rs crore brand within a decade of its launch. The success is attributed to product innovation and a good marketing strategy.
Made from corn, rice and gram flour, zero per cent trans fats and no cholesterol, Rs-3 small packs for pushing sales in the lower-tier towns. Bharat Forge — Maintenance Management Practice The best practices group at Bharat Forge, a large Indian manufacturer and exporter of automobile components implemented a maintenance management practice it developed in India developed over 15 to 18 years in its units it acquired in countries known for sophisticated engineering in Germany, Sweden and U.
The maintenance management process focused on minimizing downtime during machine maintenance and has an advanced information system that predicts problems before they happen.
Consequently, Bharat Forge plants globally are very efficient and have an average down time of less than 10 per cent. Restaurants KFC test-marketed Krushers, a range of chilled drinks in the cold beverages segment in India and Australia and plans to introduce it to other markets.
Husk Power Systems In India, Husk Power Systems brings light to rural population over 50, by using locally grown rice husks to produce electricity a unique and cost-effective biomass gasification technology. The company has also received seed capital from Shell foundation in to scale up operations.
Their goal was to manufacture air conditioners at the cost of air coolers which were very common. It also sold in the Western European markets later on. The company is now present in many countries like China, Japan, Australia, the U.
The company plans to then take advantage of lower input costs incurred in manufacturing and export these products to markets in West Asia, Indonesia, Europe and Latin America.
The innovation also charges a mobile and solar lanterns. Coca-Cola has plans to pilot the innovation in different cities in India and may be it will introduce it in other developed countries as well. Vodafone — Zoozoos Vodafone, which operates in more than 30 countries has plans to make its lovable characters — Zoozoos go international.
Zoozoos the black-and-white animated creatures, in fact are actual human beings and are quite a rage in India where they were launched in marketing ads and look like aliens and speak an alien language. But the brand message is very clear to people across all age groups.
Vodafone has also licensed the characters and accessories for retail merchandise across India.
It was basically an orange juice with pulp. Coca-Cola introduced it in other countries as well. Mexican shoppers preferred smaller stores compared to the large format stores Wal-Mart had in the U. Wal-Mart then opened similar small-format stores in the U. In Julythe brand began selling in the U.
With its success, BOLD is being introduced in other markets as well.The iconic big Chicken in Marietta, Georgia, embodies the kind of loyalty and enthusiasm the greater KFC brand is trying to capture. Contact KFC Customer Service.
Find KFC Customer Support, Phone Number, Email Address, Customer Care Returns Fax, Number, Chat and KFC FAQ. Speak with Customer Service, Call Tech Support, Get Online Help for Account Login.
Pizza Hut is an American restaurant chain and international franchise founded in by Dan and Frank pfmlures.com company is known for its Italian-American cuisine menu including pizza and pasta, as well as side dishes and desserts. Pizza Hut has 16, restaurants worldwide as of March , making it the world's largest pizza chain in terms of locations.
A $13 billion electric grid upgrade would boost Duke Energy electric rates in North Carolina well beyond the percent base rate increase the company asked state regulators to approve last year.
A KFC in China has released a new payment method that’s incredibly convenient on the one hand, and deeply alarming on the other. Say hello to the planet’s first store where customers buy food.
Apr 11, · most civil lawyers, at least in the US, know that the order of the judge’s calendar that day is determined by how “easy” the judge thinks the case will be, meaning that the judge thinks the.